The new JP Reis branding reflects changes we have made in order to better serve our clients. It also nods to the corporate DNA that made us successful in the first place.
The past few years have seen technological and regulatory change accelerating in our core sectors of investment banking and professional services. In the months preceding our relaunch, political upheaval has increased uncertainty to unfamiliar levels. Against this backdrop, we wanted to express our credentials as a forward facing consultancy, uniquely equipped to help you navigate the challenges ahead.
Our new logo design is clearly symbolic of progress. It retains the Set New Standards rallying cry that we see no reason to replace. Our corporate blue color palette is also retained. It defers to vibrant greens which signify fresh thinking, regrowth, responsibility and energy. The orange and yellow represent the warmth, creativity, intellect and enthusiasm that we expect from our people.
We hope you enjoy our new website and its fresh look. Like the company it represents, we think the site is straight-talking and straight to the point. We’ve made an effort to make it easy to find the content you need and we will also be giving a greater share of voice to our people whose expertise the company is built on. Thanks for reading, we look forward to working with you in 2017.